Reduce choice overload
Ask about needs and context, then show a focused set of relevant products.
Storycards for retail and ecommerce
Help every shopper find the product that fits.
Create guided selling experiences that turn product choice into a useful conversation. Use preference data to shape the journey, explain recommendations and continue into your existing ecommerce experience.
StorycardsConcept demo
Try it · Step 1 of 2
How do you like to make coffee?
Better discovery for shoppers. Better signals for the brand.
Collect declared preference
Learn directly from the choices shoppers make instead of relying only on passive behavior.
Reuse across campaigns
Adapt approved finders and stories for launches, seasons and audiences without rebuilding them.
Shopping journeys for discovery, education and repeat use.
Build a focused layer before product listing, inside a campaign or after purchase. Keep the experience connected to current product data and the brand system.
01
Product finder
Guide shoppers by need, preference, use and purchase context.
View workflow
- Ask for
- Use case, practical constraints and product preferences.
- Show and connect
- Explain a shortlist and link to current catalog items or collection filters.
- Measure
- Finder completion, product clicks and configured commerce events.
02
Guided selling journey
Explain meaningful differences for considered or technical products.
View workflow
- Ask for
- The features a shopper wants to compare and their intended use.
- Show and connect
- Explain tradeoffs between relevant product types before sending the shopper to product pages.
- Measure
- Comparison completion and product-page continuation.
03
Gift finder
Match recipient, occasion, interest and budget to relevant products.
View workflow
- Ask for
- Recipient, occasion, interests and budget range.
- Show and connect
- Show a gift shortlist from the current catalog with a reason for each selection.
- Measure
- Completed finders and gift-product clicks.
04
Routine or bundle builder
Combine compatible products around a goal, routine or environment.
View workflow
- Ask for
- Routine, existing products and compatibility requirements.
- Show and connect
- Explain a compatible set based on merchant-maintained rules and link to the corresponding products.
- Measure
- Bundle interest and configured add-to-cart events.
05
Interactive launch story
Introduce a new product through questions, demonstrations and relevant details.
View workflow
- Ask for
- Selected product features and answers to discovery questions.
- Show and connect
- Adapt the launch story and direct interested shoppers to the current product page.
- Measure
- Story completion and product interest by feature.
06
Post-purchase onboarding
Guide setup, care, feature discovery and repeat-use habits after checkout.
View workflow
- Ask for
- Product model and the setup or care task selected.
- Show and connect
- Show the brand’s instructions, related resources and support route.
- Measure
- Guide completion and support-link selections.
Show how a coffee finder becomes a useful product shortlist.
A retailer can replace a generic product quiz with a focused buying conversation. In this example, the shopper’s routine determines the follow-up and the type of coffee equipment to explore.
The launch brief
- What the visitor shares
- Coffee routine · Preparation preference · Collection selected
- How the path changes
- Morning coffee separates simple preparation from batch brewing. Espresso separates manual control from fewer steps. Gift suggestions depend on whether the recipient already owns a brewer.
- Where it goes next
- Map the result to current catalog filters or product pages. Stock, pricing and checkout remain with the ecommerce system.
- What to measure
- Track finder completion and product clicks. With a configured commerce integration, compare subsequent add-to-cart and purchase events.
Illustrative categories only. No live products, stock, prices or customer profiles are used.
Build the experience. Keep control of the details.
Design the questions, results and responsive layouts in the Studio. Reuse components across products, give teams clear editing permissions and connect the finished journey to your systems.
Professional visual creation
Start with AI or an approved template, then refine every layout, state and breakpoint in the Storycards Studio.
Explore the Studio→Brand and publishing control
Protect components, fields and interactions. Decide who can create, review and publish each experience.
Explore brand governance→AI-assisted starting points
Turn an approved brief or source into an editable first version that stays inside your component and permission system.
Explore AI creation→Structured first-party data
Define interaction events and response fields, then connect consented data to the approved destinations in your stack.
Explore integrations→Measure and improve
See completion, choices and drop-off points so teams can make focused changes to the live journey.
Explore analytics→Build with Storycards
Bring us the journey you want to build.
Bring one customer journey, one product brief or one existing experience. We will help you map what to build and how it fits your operating model.
Talk to our enterprise team