Visual flow engine

Build journeys that adapt, convert and improve.

Connect content, questions, forms and logic into intelligent flows. Guide every user toward the right outcome, capture structured first-party data and see exactly where the journey can perform better.

One connected journey
EngageUnderstandPersonalizeComplete
A conditional Storycards flow connecting interactive cards

The logic layer behind every interactive product.

Cards give every screen a purpose. Flow connects those screens into an adaptive journey. Define what happens next, use each interaction to make the experience smarter and keep the entire path visible, measurable and easy to change.

Flow in action

Every journey can respond in real time.

Combine known data with choices made along the way. The path, content and outcome can change for every user while the experience remains one manageable product.

Personalize from the first screen

Use information collected earlier in the journey to make every next step more relevant, personal and useful.

Let every answer shape the outcome

Score choices and interactions as the journey unfolds, then use the accumulated signal to recommend the right result or next action.

Carry context into the journey

Pass known information through URL parameters so each user can enter the right path without answering the same questions again.

Branch without rebuilding

Use conditional logic to reveal, skip or redirect steps based on answers, scores and data already known about the user.

Built to improve

See where people continue and where they leave.

Measure engagement, completion and drop-off at every step. Compare paths and versions, identify the point where momentum is lost and improve the journey without rebuilding it.

Flow performanceLive
01Started
100%
02Engaged
82%
03Qualified
68%
04Completed
57%
Illustrative journey view
01

Measure every step

See views, answers, interactions, completion and drop-off across the full path.

02

Understand every path

Compare how different audiences move through branches, scores and personalized routes.

03

Improve continuously

Test alternatives and refine individual steps while the rest of the product stays live.

Flow features for every part of the journey.

Build the logic visually, control how people participate and connect each interaction to measurable data and next actions.

01

Conditional paths

Branch, skip and redirect steps according to answers, events, scores or known user data.

02

Scoring and outcomes

Assign points to answers and use the combined score to show the right result, content or next step.

03

Dynamic fields

Reuse names, roles and other captured information in content, questions and calls to action.

04

URL parameters

Pass known details such as names, IDs or campaign data into the journey from the first screen.

05

Forms and validation

Build forms with required fields and validation to collect accurate, structured first-party data.

06

Mixed card journeys

Combine content, quizzes, polls, yes-or-no questions and lead forms in one connected flow.

07

Participation controls

Set an interaction to allow one response per user or repeated participation.

08

Shareable results

Let users share the personalized result or outcome they receive at the end of the flow.

09

Event tracking

Track selected clicks, form submissions, answers and navigation events throughout the journey.

10

A/B testing

Compare flow alternatives and use performance data to improve individual steps and outcomes.

11

Connected follow-ups

Send data to your stack, trigger a follow-up or route the user into the right business process.

12

Multi-device experiences

Adapt layouts and content for mobile, tablet and desktop while keeping one connected journey.

Journeys built around a real outcome.

Use the same engine for customer, audience and employee experiences across the organization.

Product advisors

Understand needs and guide each customer toward the right product, service or plan.

Lead qualification

Capture intent and context before routing every lead to the most relevant next step.

Onboarding journeys

Guide users through information, decisions and required inputs without unnecessary steps.

Assessments and quizzes

Combine questions, scoring and personalized feedback in one complete, measurable journey.

Build a journey that gets better with every interaction.

Turn content, logic and first-party data into adaptive digital products your teams can keep improving.