Interactive product analytics

See what people choose. Know what to improve.

Measure views, answers, navigation, drop-off, completions and leads across every Storycards product. Move from an organization-wide view to a single card or choice, then use the evidence to improve the next version.

Talk to our enterprise team

Analytics built around the journey

Go beyond page-level traffic

Understand screens, paths, answers and outcomes inside a complete interactive product.

Keep insight close to creation

Use what you learn to refine the experience in Studio and measure the next version.

Illustrative Storycards analytics view with example data

Organization analytics

Last 30 days

Views0Across all products

Completion rate0.0%From start to finish

Leads0Submitted this period

Time on page00:00Example average

Journey performanceProduct completion by step

Example product

Answer distributionCard 06 · Preference

Option A46%
Option B34%
Option C20%

Filter by product, card, step, device, source or regionExample data

Analytics for the decisions inside the experience.

Traditional web analytics can tell you that someone visited a page. Storycards analytics shows what happened after they arrived: which path they followed, what they chose, where they stopped and whether they completed the intended journey.

That detail gives product, marketing, content and data teams a shared view of performance without reducing a multi-step experience to a single pageview.

What you can measure

Read the whole journey, from first view to final outcome.

Reach and attention

Track views, time spent, video engagement and the products or screens that hold attention.

Choices and intent

Measure answers, clicks, form submissions and custom events that show what each audience is trying to do.

Journey performance

Compare starts, completions and lead submissions, then inspect the cards and steps where people leave.

Audience context

Break results down by device, platform, location and traffic source to find meaningful differences in behavior.

Real-time insights and drop-off

See exactly where the journey loses momentum.

Watch performance update as people move through the experience. Compare engagement from card to card, identify the point where people leave and inspect the answers or paths around it.

The dashboard turns a drop-off rate into something the team can act on: a specific screen, decision or piece of content to test next.

Live journey analysis

From signal to diagnosis

Move from a performance change to the reason behind it.

Start with the organization-wide picture, then narrow the analysis until the next product decision is clear.

Start with the portfolio view

Review performance across the organization and identify the products, campaigns or markets that need attention.

Find the exact point of friction

Move from a product into its cards, steps, answers and paths to see where behavior changes or completion drops.

Change, compare and learn

Refine the flow or content in Studio, compare variations with A/B testing and measure the effect on the next audience.

A continuous improvement loop

Measure in Analytics. Improve in Studio. Compare the result.

Analytics and creation stay inside the same operating platform. Teams can identify friction, update the design or flow, publish the approved change and compare what happened next.

Explore Storycards Studio

01MeasureSee behavior and outcomes.
02DiagnoseFind the step, path or audience.
03ImproveRefine content, design or logic.
04CompareMeasure the next version.

Built for enterprise measurement

Use the dashboard. Keep your existing data stack.

Storycards gives teams a native view of product performance while supporting the events, reports, systems and access model already used across the organization.

Connected analytics

Keep Storycards behavior in the reporting environment your teams already use.

Connect a Storycards product to Google Analytics so activity inside the journey can appear alongside acquisition, website and campaign data. Teams can follow the path from traffic source to choice and outcome, without treating the interactive product as a separate data island.

Storycards productWhat people do inside the journey

Card views
Answers
CTA clicks
Media engagement

Google Analytics and your analytics stackOne view of source, behavior and outcome

Use the same reports, audiences and measurement model your organization already works with.

Key interactions are covered automatically

Report card views, button and link clicks, answers, media engagement and searches without defining each event from the beginning.

Name the outcomes your business cares about

Define custom events for moments such as a plan selection, qualified lead or completed form. Each event keeps the Storycards product and card context behind it.

Use native and external analytics together

Diagnose product performance in Storycards, then use Google Analytics for cross-channel reporting, audience analysis and the workflows already shared across your organization.

Real-time visibility

See new views, answers, completions and leads as people interact, so teams can respond to performance changes quickly.

A/B testing insights

Compare variations and see how changes to content, design or flow affect completion and other meaningful outcomes.

Reports and connected data

Export the results your teams need or send selected interaction events into your analytics and data stack through the Storycards API.

Role-based analytics access

Give data and business teams access to dashboards and reports without giving them permission to edit or publish products.

See how Storycards data connects to your systems

Make every interaction measurable.

Talk with our enterprise team about the journeys, events and reporting needs your organization has.

Talk to our enterprise team