Storycards Editor gives you the ability to add marketing pixel code on any element, answer, or card, so this pixel will run only if the user chose a specific answer or arrived at a specific card by his choices. There are many marketing tools out there, but the ability to create precise and focused audience segments enables Storycards to be the top lead generation system for creating targeted audiences. You can create a poll, a trivia game, or simply ask your users a question and mark them as an audience segment according to their choices, Then target that segment with ads in your app and website according to the choices they made in the story.