Answers and choices
Build a segment around the answers people select in a poll, quiz, form or guided question.
First-party audience segmentation
Build audiences from what people tell you.
Turn answers, choices and in-journey actions into audience groups your teams can use. Define the signal inside each Storycards product, then activate it with a marketing pixel or send the data to your CRM, analytics platform and internal systems.
From declared intent to activation
Capture a meaningful signal
Use an answer, click or journey step that reveals what the person wants, needs or prefers.
Act in the tools you already use
Trigger a pixel or pass structured data to the systems that manage your customer journey.
Audience ruleActive
Live interaction
What are you planning next?
Weekend trip Family holiday Business travel
Audience createdWeekend travel intent
- Signal
- Answer equals “Weekend trip”
- Context
- Travel planner · Question 03
- Activation
- Marketing pixelCRM eventAnalytics
Ask once. Use the answer across the customer journey.
Polls, quizzes, assessments, forms and guided flows let people state what they want, need or prefer in context. The result is an explicit first-party signal, not an audience inferred only from a page view.
Storycards keeps the response connected to the interaction and journey step that produced it. Marketing, product and data teams can use that context to tailor follow-up, route qualified interest and understand how each audience group behaves.
Signals you can use
Create segments from moments that matter.
Element and card triggers
Create a signal when someone clicks a chosen element or reaches a specific card in the journey.
Journey context
Keep the product and step connected to the response so downstream teams know where the signal came from.
Real-time activation
Fire the configured marketing pixel when a condition is met, or send the event into your existing data flow.
How it works
Move from interaction to audience in four clear steps.
The audience logic lives close to the product experience, while activation happens in the marketing and data systems your teams already operate.
Design the interaction
Ask a focused question inside a poll, quiz, assessment, form or guided product journey.
Choose the audience rule
Select the answer, action, element or card that identifies the audience you want to build.
Connect the destination
Attach the relevant marketing pixel or route the structured response to your CRM, analytics or internal systems.
Measure and refine
Review engagement and completion data, then improve the question, rule or journey that creates the segment.
From audience to action
Use declared intent to make the next step more relevant.
A useful segment should change what happens next. Use the signal during the journey, in a follow-up or in the systems that manage customer data and campaigns.
Tailor campaign messaging
Build audiences around expressed interests and use those signals to make campaign creative and messaging more relevant.
Qualify and route intent
Send a high-intent answer to the CRM or workflow that should handle the next step.
Personalize follow-up
Use a known preference or need to shape the next message, offer or experience the person receives.
Enrich first-party profiles
Add declared preferences and journey context to the customer records your teams already use.
Build audiences your teams can act on.
Tell us which signals you want to capture and where they need to go. We will help you shape the interaction, audience logic and activation path.