Declared data
Capture answers, preferences, contact details and other information people choose to provide.
- Form fields
- Answers and choices
- Preferences and intent
First-party data collection
Turn every interaction into data your organization can use.
Collect answers, choices, intent and journey behavior inside interactive products people want to complete. Keep the data in Storycards, export it or send it to the systems your organization controls.
One collection layer
Useful by design
Capture declared data and behavioral signals as part of the same connected journey.
Controlled by your organization
Choose who can access the data, where it is sent and when stored records are deleted.
Interactive experiencePeople engage and respond
- Answers
- Choices
- Journey events
Storycards data controlsChoose the route for each product
ManageExportTransfer
Your approved destination
CRMAnalyticsDatabaseInternal systems
Data collection is part of the experience, not a form at the end.
Storycards combines content, questions, forms and logic in one connected flow. Each response can shape what the person sees next while creating structured first-party data for your team.
The result is richer than a final submission. You can understand what people told you, how they moved through the journey, where they left and which outcome they reached.
A complete interaction record
Collect the answer and the context around it.
Keep declared information connected to the journey signals that explain what happened before, during and after each response.
Journey behavior
Understand how people move through the experience, not only what appears in the final submission.
- Views and navigation
- Interactions and clicks
- Completion and drop-off
Experience context
Keep each signal connected to the product, card, path and session in which it happened.
- Product and card context
- Flow path and outcome
- Device and platform
Business outcomes
Connect the journey to the action your team cares about and pass that result to the next system.
- Lead submission
- Score or result
- Selected next action
Flexible data architecture
Choose where the data goes.
Use Storycards as the working environment, move data into another workflow or send it directly to your own infrastructure. The route can match the needs of each product.
Use the Storycards dashboard
Review and manage collected records in one place.
Give approved team members access to product-level responses, leads and performance data. Keep day-to-day review close to the product that collected it.
Export when your team needs it
Move records and reports into an existing workflow.
Download the audience data or analytics report your team needs for deeper analysis, operational review or stakeholder reporting.
Connect your own systems
Send data to the stack your organization controls.
Route selected responses and journey events to CRM, analytics, data and internal systems through integrations, webhooks or the Storycards API.
Use Data Bridge
Transfer collected data without storing it in Storycards.
Send collected data directly to your server or database when the workflow requires customer-controlled storage and handling.
Data ownership and control
Keep control from collection to destination.
Data controls sit alongside the product workflow, so teams can operate the experience without losing sight of access, storage, transfer and deletion requirements.
Review Storycards securityEncryption
Audience data stored in Storycards is encrypted to protect it while it is managed in the platform.
Permission-based access
Limit who can view or export collected information according to the access granted inside your organization.
Deletion controls
Delete information for a product from the dashboard when your organization no longer needs it.
Customer-controlled destinations
Choose the CRM, database, server, analytics platform or internal system that should receive selected data.
From data to action
Put each signal to work in the next step.
Storycards supplies structured data from the experience. Your teams and systems decide how it should be used across customer, operational and reporting workflows.
Enrich customer profiles
Add declared preferences, needs and intent to the customer records your teams already use.
Route the right follow-up
Use responses, scores or completion outcomes to send a lead or request into the relevant business process.
Personalize the journey
Use information collected earlier in the flow to change the content, path or outcome shown next.
Measure in your data stack
Send interaction and completion events into the analytics and reporting environment used across the organization.
Built for continuous improvement
See what people do, where they leave and what to improve.
Review performance at product, card and journey level. Use the same interaction data to understand audience behavior and make focused changes to content, design or flow.
Explore analytics and optimizationProduct and card performance
Compare views, answers and engagement across complete products and individual cards.
Completion and drop-off
See how many people complete the experience and identify the step where they leave.
Journey paths
Understand how people move through branches, choices and outcomes across the full flow.
Device and regional context
Compare performance across mobile, desktop and tablet, and review engagement by region.
Design the experience and the data flow together.
Talk with our enterprise team about what you need to collect, where the data should go and how your teams will use it.