Storycards for payments and card issuers

Make card benefits easier to find and use.

Build guided experiences for acquisition, onboarding, benefits and merchant solutions. Keep changing offers clear, on brand and connected to the systems your teams already use.

StorycardsConcept demo
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What are you planning next?

Illustrative only. Your choices stay in this page.

Move from feature lists to relevant product stories.

01

Make comparison useful

Ask about real spending behavior, then explain benefits in the context customers understand.

02

Support the full lifecycle

Reuse the same governed system across acquisition, activation, benefits and retention.

03

Keep offers current

Let product owners update approved content while brand and compliance controls stay in place.

What you can build

Products for cardholders, merchants and growth teams.

Create focused journeys that explain value, capture preference and continue into your application, wallet, merchant or service experience.

01

Card matcher

Guide customers by spending pattern, benefit preference and service needs.

Card preference
View workflow
Ask for
Spending priorities, preferred benefits and service needs.
Show and connect
Explain relevant card categories with links to current issuer terms. Applications remain with the issuer.
Measure
Completed comparisons and issuer application clicks.
02

Benefits explorer

Make rewards, travel, protection and partner benefits easy to find and understand.

Benefit interest
View workflow
Ask for
An upcoming occasion and benefit interests.
Show and connect
Show the relevant benefit category, terms and any issuer-managed activation steps.
Measure
Benefit discovery and clicks to terms or activation.
03

New card onboarding

Guide activation, wallet setup, controls and first-use tasks in a clear sequence.

Onboarding progress
View workflow
Ask for
Which setup task the cardholder wants to complete.
Show and connect
Guide the visitor to official activation, wallet or card-control instructions. Never request card credentials.
Measure
Guide completion and exits to issuer services.
04

Merchant solution finder

Route businesses by size, sales channel, settlement and payment needs.

Merchant profile
View workflow
Ask for
Business size, sales channels and settlement needs.
Show and connect
Summarize requirements for the merchant sales team or continue to current payment products.
Measure
Qualified merchant inquiries and contact requests.
05

Rewards planner

Help cardholders understand earning and redemption paths with approved examples.

Reward preference
View workflow
Ask for
Reward interests and the topic a cardholder wants explained.
Show and connect
Use issuer-approved earning examples and link to the official redemption service.
Measure
Education completion and redemption-service clicks.
06

Fraud awareness scenarios

Teach safer behavior with short, scenario-based questions and reviewed guidance.

Education completion
View workflow
Ask for
Choices in an issuer-reviewed suspicious-message scenario.
Show and connect
Explain the warning signs and link to the issuer’s reporting channel.
Measure
Scenario completion and learning gaps by question.
Example customer journey

Let cardholders discover a benefit they can actually use.

An issuer can build a benefit explorer for existing cardholders, separate from acquisition and activation. Ask about the next occasion, explain the relevant benefit category and link to current issuer terms.

The launch brief

What the visitor shares
Occasion · Benefit interest · Terms or service link selected
How the path changes
Travel opens preparation or overseas-use guidance. Everyday spending separates earning from redemption. Business use leads to team-spending or expense-record information.
Where it goes next
Link to the issuer’s current benefit, wallet or service destination. Do not collect card numbers or credentials in the engagement journey.
What to measure
Measure benefit discovery completion and clicks to terms or activation. Confirm actual activation through issuer reporting, not from a link click.

Benefits are illustrative categories, not offers. Availability and terms depend on the issuer and card.

How the organization works

A reusable engagement layer for changing products and offers.

Product owners maintain accuracy while design, compliance, campaign and data teams keep each experience consistent with organizational rules.

01

Design

Own card, offer and journey components across screen sizes.

02

Product

Maintain current benefits, questions and destination rules.

03

Compliance

Control approved language, disclosures and publishing rights.

04

Campaign teams

Create channel and audience versions from protected templates.

05

Data

Define tracking, consent and approved destinations for interaction events.

The Storycards platform

Build the experience. Keep control of the details.

Design the questions, results and responsive layouts in the Studio. Reuse components across products, give teams clear editing permissions and connect the finished journey to your systems.

The Storycards Studio. A platform demonstration, separate from the illustrative journey above.
01

Professional visual creation

Start with AI or an approved template, then refine every layout, state and breakpoint in the Storycards Studio.

Explore the Studio
02

Brand and publishing control

Protect components, fields and interactions. Decide who can create, review and publish each experience.

Explore brand governance
03

AI-assisted starting points

Turn an approved brief or source into an editable first version that stays inside your component and permission system.

Explore AI creation
04

Structured first-party data

Define interaction events and response fields, then connect consented data to the approved destinations in your stack.

Explore integrations
05

Measure and improve

See completion, choices and drop-off points so teams can make focused changes to the live journey.

Explore analytics
Build with Storycards

Bring us the journey you want to build.

Bring one customer journey, one product brief or one existing experience. We will help you map what to build and how it fits your operating model.

Talk to our enterprise team