Full interaction coverage
Capture page views, navigation, clicks, answers, form submissions, completions and performance signals.
Real-time experience API
Capture clicks, answers, navigation, submissions, completions and performance signals as they happen. Send the events and context your teams need directly to your backend, CRM, analytics platform, data warehouse or internal product.
Choose the interaction events and journey context that matter to each workflow.
Deliver data in the format and structure your receiving system expects.

Storycards maps the interactions you select as events and sends them from the experience to your backend. Your systems can use the data immediately to update a profile, personalize the next step, trigger a workflow or record the event in your source of truth.
Your developers define the connection, payload and business logic. Business teams continue building and improving the experience in Studio without waiting for development on every content change.
API capabilities
Capture page views, navigation, clicks, answers, form submissions, completions and performance signals.
Receive interaction events while the journey is active, so the next system can respond while intent is still fresh.
Send the fields and context your workflow needs in JSON, XML or a custom payload defined by your team.
Connect through your backend or integration layer to CRM, analytics, databases, automation and internal products.
From interaction to action
Use Storycards events during the experience or after completion, inside the systems that already run your customer journey.
Add declared preferences, answers and live intent to the CRM records and customer profiles your teams already use.
Use known customer context and current-session signals to shape what the user sees or where the journey continues.
Route a qualified lead, validate eligibility, save progress, start a follow-up or hand the user into an existing process.
Send engagement, completion and performance events to the analytics and reporting environment used across the organization.
Talk with our enterprise team about the events, payloads and systems behind your customer journey.