Make discovery personal
Guide people by budget, location, use and priorities instead of asking them to search an undifferentiated list.
Storycards for real estate
Turn property interest into a better sales conversation.
Build interactive journeys that help buyers, renters, sellers and investors clarify what they need. Reuse one approved system across projects, markets and campaigns while routing structured context to the right team.
StorycardsConcept demo
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What are you looking for?
Qualify the intent before the lead reaches sales.
Give sales useful context
Capture structured preferences and route each inquiry to the relevant project or team.
Launch from one system
Reuse approved layouts, logic and tracking across properties without recreating the experience.
Interactive products for the complete property journey.
Use focused experiences for discovery, project marketing, qualification and seller intake. Each one can reflect the project brand while staying inside the company system.
01
Property matcher
Guide prospects by location, budget, property type and lifestyle priorities.
View workflow
- Ask for
- Location, property type, space priorities and budget range.
- Show and connect
- Map preferences to current project or listing pages and explain the filters used.
- Measure
- Completed finders and project-page clicks.
02
Buyer qualification
Collect timing, financing status and viewing preferences before sales follows up.
View workflow
- Ask for
- Moving timeline, buying stage and viewing preference.
- Show and connect
- Create a sales brief and route it to the team responsible for the selected project.
- Measure
- Completed briefs, viewing requests and CRM-reported attendance.
03
Project and neighborhood story
Explore plans, amenities and surroundings through an interactive narrative.
View workflow
- Ask for
- Selected floor plans, amenities and neighborhood topics.
- Show and connect
- Let visitors explore a project story and request the current brochure or a viewing.
- Measure
- Plan interactions, brochure clicks and viewing requests.
04
Affordability preparation
Help buyers organize budget inputs and the questions to discuss with an advisor.
View workflow
- Ask for
- Budget topics and financing questions the buyer wants to prepare.
- Show and connect
- Produce a discussion checklist and link to an advisor. Do not estimate lending eligibility.
- Measure
- Completed checklists and advisor-contact clicks.
05
Seller readiness assessment
Collect property context, timeline and service needs before valuation intake.
View workflow
- Ask for
- Property type, location, selling timeline and service needs.
- Show and connect
- Prepare an intake summary for the valuation team, without generating a valuation.
- Measure
- Completed seller briefs and appraisal requests.
06
Investor opportunity explainer
Present the project case and capture structured investor interest for follow-up.
View workflow
- Ask for
- Project interests and the information an investor wants to review.
- Show and connect
- Present approved project materials and disclosures, then route an information request to the team.
- Measure
- Document interest and qualified follow-up requests.
Give a project sales team more than a name and phone number.
A residential developer can guide a prospect through their preferred home and moving timeline. A brokerage can adapt the same pattern around a listing portfolio, while rental teams use availability and viewing needs.
The launch brief
- What the visitor shares
- Buyer or renter intent · Space or timing preference · Project interest
- How the path changes
- Buyers compare space priorities, renters choose a moving timeline and investors select project or neighborhood information. These answers determine the content and responsible sales team.
- Where it goes next
- Route permissioned inquiry details to the CRM owner for that project or location. Current availability and prices come from the company’s approved source.
- What to measure
- Measure completed preference journeys and viewing request clicks. Use CRM outcomes to compare inquiries, booked viewings and attended visits.
Concept journey only. No live property inventory, availability, price or investment return is shown.
Build the experience. Keep control of the details.
Design the questions, results and responsive layouts in the Studio. Reuse components across products, give teams clear editing permissions and connect the finished journey to your systems.
Professional visual creation
Start with AI or an approved template, then refine every layout, state and breakpoint in the Storycards Studio.
Explore the Studio→Brand and publishing control
Protect components, fields and interactions. Decide who can create, review and publish each experience.
Explore brand governance→AI-assisted starting points
Turn an approved brief or source into an editable first version that stays inside your component and permission system.
Explore AI creation→Structured first-party data
Define interaction events and response fields, then connect consented data to the approved destinations in your stack.
Explore integrations→Measure and improve
See completion, choices and drop-off points so teams can make focused changes to the live journey.
Explore analytics→Build with Storycards
Bring us the journey you want to build.
Bring one customer journey, one product brief or one existing experience. We will help you map what to build and how it fits your operating model.
Talk to our enterprise team