Enterprise integrations

Connect every product to your existing stack.

Bring content and context into each experience, then send interaction data to your analytics, CRM, automation, data and internal systems. Start with built-in integrations or use the Storycards API client for a connection designed around your architecture.

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One integration layer

Built-in connections

Configure common analytics, content and data workflows at product level.

Custom connections

Connect any enterprise system through webhooks or your own API client.

Storycards integration layerConnected

Storycards productOne live experience

Content, context and live interaction events

Choose a connection path

Built inNo-code setup

WebhookEvent routing

API clientCustom logic

Your enterprise stack

Internal

An interactive product should work inside your ecosystem, not beside it.

Storycards is the experience layer. Your content systems can supply what the product needs, and your business systems can receive the structured signals people generate as they move through it.

The same integration model applies across the Storycards products your organization creates. Teams can use a built-in connection when it fits, then move to a custom API implementation when the workflow or data policy requires more control.

Three ways to connect

Use the connection path that fits each system.

Enterprise stacks are rarely uniform. Storycards supports fast product-level setup and custom technical integration within the same operating model.

01Built into every product

Configure common connections without a custom build.

Add analytics, content import, user-data export, scripts, trackers, webhooks and URL parameters from the product integration panel.

02Automation and routing

Move signals into the tools that run the next step.

Use webhooks and automation platforms to route submissions, choices and journey events into operational workflows.

03Custom API client

Connect to internal systems on your own terms.

Define the events, payload and endpoint for your backend, CRM, data platform or internal application.

Connected ecosystem

Connect the tools your teams already use.

Use a built-in connection when it covers the workflow. For everything else, use webhooks, automation platforms or the Storycards API client to connect analytics, CRM, data, content and internal systems.

AnalyticsCRMAutomationData platformsContent systemsInternal APIs

Examples of systems and connection paths. Availability and setup method vary by integration.

Built into the product

Common integrations are ready where teams need them.

Each Storycards product includes an integration panel. Teams can add the supported connection, configure it for that product and keep working in the same publishing flow.

Need a different destination or data model? Use webhooks or the API client without changing how the product is designed and managed.

Product settingsAdd integrations

9 connection types

Search integrations

Google Analytics

Send Storycards engagement and journey events into your existing analytics setup.

Google Sheets: Import content

Bring structured content into a product from a shared Google Sheet.

Google Sheets: Export users data

Export collected user data into a spreadsheet your teams can access.

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Script

Add approved custom code when a product needs logic beyond a standard connection.

Custom tracker

Connect the tracking setup and event definitions used by your organization.

Webhooks

Send selected product events to a destination URL as they happen.

Passing URL Parameters

Pass approved context into the experience and preserve it through the journey.

GPT

Google Publisher Tag

Connect the product to the publisher ad setup used across your digital properties.

Outbrain footer widget

Add an Outbrain footer placement where it belongs in the audience journey.

A two-way data layer

Connect what the experience knows with what your systems need.

Integrations can shape the journey before someone interacts, capture what happens during the experience and route the result into the next business process.

01Bring context in

Start the experience with the right content and context.

Import structured content, pass campaign or customer context through URL parameters, or use your own systems to provide the data the journey needs.

Structured content
Campaign parameters
Known customer context

02Storycards experience layer

Run the interactive product inside your existing stack.

Storycards brings content, logic and live interaction together in one governed product while your surrounding systems stay in place.

Content and logic together
Live responses captured
Managed in one platform

03Send signals out

Return interaction data to the systems that act on it.

Send answers, navigation, submissions, scores and completion events to analytics, CRM, automation, data and internal systems.

First-party responses
Journey events
Completion and intent

Designed for enterprise ownership

Business teams keep moving. Technical teams keep control.

Set the connection model once, then let each team operate in the part of the system it already owns.

Product and marketing teams

Choose and configure supported connections for each product without changing the creative workflow in Studio.

Developers and platform teams

Establish reusable endpoints, payload rules and custom logic for the systems your organization controls.

Data and operations teams

Keep analytics, customer records and workflow systems as the source of truth while Storycards supplies structured interaction data.

Make Storycards part of your enterprise stack.

Tell us which systems, events and workflows your products need to connect. We will help map the right built-in or custom integration path.

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