Education, scoring and personalized actions work as one continuous product.
Storycards vs Riddle
Storycards vs Riddle for custom engagement products.
Riddle is focused on quizzes, polls and established interactive content formats. Storycards starts from the product the team wants to create, with an open Studio and shared enterprise controls.
Talk to our enterprise teamCreate a financial health journey with education, scoring, branch-specific advice and a personal action plan.
Storycards combines quiz logic with custom content, layout, calculations, segments and a governed result experience.
Riddle begins with an interactive format. Storycards begins with a product brief.
A format library can help teams publish familiar quizzes and polls quickly. Storycards is built for cases where the final experience crosses format boundaries and requires custom design, multi-stage flow, enterprise reuse and an optimization model shared across many products.
Go from a useful format to a product the team can run and improve.
Storycards keeps the speed of reusable components while giving design and product teams control over what the journey becomes.
Open composition
Mix questions, editorial content, media, selectors, calculations, forms and personalized results in layouts that are not defined by one format template.
Explore the cards format02A full professional Studio
Designers control individual elements, responsive behavior, motion and interaction. Business users can work within the protected system those designers prepare.
Explore Studio03Organization-wide governance
Brands, reusable components, roles, permissions and publishing controls support teams that operate across departments, markets and use cases.
Explore brand governance04Optimization beyond lead capture
Measure how people move through the product, where they leave and which choices lead to completion, then use experiments and AI-assisted analysis to guide revisions.
Explore analyticsBuild one engagement system for many types of interactive products.
Storycards helps a central team turn recurring engagement knowledge into reusable design, flow and data building blocks.
Model the experience
Start from the audience goal and combine the content, questions, logic and outcome the journey requires.
Create the system
Design reusable components and protected structures so other teams can create without fragmenting the brand.
Connect participation
Use answers and actions for scoring, segments, personalization, CRM records and custom events.
Improve the portfolio
Apply completion and drop-off lessons across individual products, templates and future launches.
The deciding factor is how far the experience must move beyond a format.
Best fit for Storycards
Custom enterprise journeys that combine several interaction types, demand detailed design control and need shared governance across products and teams.
Best fit for Riddle
Teams that want to publish familiar quiz, poll and interactive content formats with established data capture workflows.
The practical test
If the team repeatedly works around a format to achieve the intended experience, evaluate a product system where layout and journey structure remain open.
Storycards and Riddle: common evaluation questions.
Use these answers to decide between a format-led workflow and an open enterprise engagement system.
What is the main difference between Storycards and Riddle?
Riddle is focused on interactive formats such as quizzes and polls. Storycards is an open engagement product platform where teams can combine formats, content, logic, calculations and personalized outcomes inside a fully designed enterprise journey.
Can Storycards build quizzes and polls?
Yes. Storycards can create quizzes, polls, assessments, scoring journeys and other participation products. These can be combined with custom content, branching, segments, calculations and data connections.
How much design control does Storycards provide?
Storycards includes a full visual Studio for element-level layout, style, motion and responsive control. Organizations can also create protected components and templates for distributed teams.
Does Storycards support enterprise governance?
Storycards is built around organization-level brands, components, teams, roles, permissions and publishing controls. Those rules can guide both AI-assisted creation and ongoing manual editing.
When is Storycards the stronger fit?
Storycards is a strong fit when the experience needs to move beyond a standard format, when design is a core requirement, or when the enterprise needs one system for governance, audience data and improvement across many product types.
Evaluate the journey without limiting it to a format.
Bring one quiz, assessment or custom journey brief. We will show how Storycards combines the format, design, logic, data and enterprise controls it needs.