How can technology make people stay longer, interact more deeply, and share meaningful data — all while enjoying the experience?

Gil’s career has been defined by one central question: How can technology make people stay longer, interact more deeply, and share meaningful data — all while enjoying the experience?

Before founding Storycards, he led groundbreaking digital initiatives for global media companies and leading organizations, combining behavioral design, technology, and creativity to build experiences that merge storytelling with measurable performance.

A Leader in Digital Engagement
Gil’s professional journey began in the early 2000s, when he founded Rabbi Interactive, a technology company specializing in the development of high-scale interactive products and engagement platforms.

The company quickly became one of the region’s leading innovation hubs, creating real-time digital experiences for major broadcasters, telecom companies, and consumer brands.

Throughout the years, Gil and his team pioneered the use of real-time participation technologies — enabling millions of users to interact live with television, mobile, and digital content.
Among their landmark projects was the Rising Star TV format, where viewers voted in real time during a live broadcast, choosing Israel’s representatives for the Eurovision Song Contest.
This breakthrough technology was later adopted internationally and covered in an Amazon Web Services (AWS) Case Study for its advanced scalability and reliability.

Innovating the Future of Live Interaction
Gil’s passion for large-scale engagement led him to develop technologies that connected audiences beyond traditional channels.
In 2019, he introduced Crowdr, a patented system that activated over 600,000 mobile devices simultaneously during live events — without internet or cellular connectivity. Crowdr’s sound-based synchronization was used in over 120 large festivals and concerts, transforming spectators into active participants in the show.

Earlier, Gil led a groundbreaking digital campaign for Orange Mobile, where television commercials synchronized in real time with an online game — attracting hundreds of thousands of viewers to watch live just to participate.
He also developed interactive companion apps for shows like Touch, which allowed viewers to compete live with others during the broadcast.
These products marked the evolution of second-screen technology — where the audience doesn’t just watch, but becomes part of the experience.

From Custom Development to Scalable Platforms
After years of building custom engagement solutions, Gil noticed a recurring challenge: every organization wanted unique, interactive experiences — yet the development logic behind them was always similar. To solve this, he and his team began developing an internal platform to automate the creation of engagement-based digital products.

The success was immediate.
The internal system allowed for rapid creation of on-brand, interactive experiences that collected data intelligently and scaled effortlessly under heavy traffic.
That innovation became the foundation for Storycards — the no-code platform that now enables enterprises to build, launch, and automatically optimize engagement-driven digital products without writing a single line of code.

Recognitions and Vision
Gil has been featured in the 40 Under Forty list of influential business leaders and named among the Top 100 Most Influential Digital Leaders for his contributions to interactive product innovation.
His work has influenced how global media and enterprises think about engagement, personalization, and real-time participation at scale.

Today, as the Founder and CEO of Storycards, Gil continues to lead innovation at the intersection of AI, no-code technology, and user behavior — helping organizations turn creativity and data into measurable, evolving digital performance.