Gil Rabbi builds technology that lets audiences take part.

Founding Rabbi Interactive

In 2005, Gil founded Rabbi Interactive. The company built interactive products, engagement platforms and real-time systems for major broadcasters, telecom companies and consumer brands.

Bringing viewers into the broadcast

Gil and his team built real-time participation technology that let millions of people interact with live television, mobile and digital content. For the Rising Star television format, viewers voted during the live broadcast and helped choose Israel’s representatives for the Eurovision Song Contest. The technology was later used in other countries and featured in an Amazon Web Services case study about its scalability and reliability.

He also led an Orange Mobile campaign that synchronized television commercials with an online game in real time. Hundreds of thousands of viewers tuned in to participate. The team also built companion apps for shows including Touch, where viewers could compete during the broadcast. These were early second-screen products designed to make the audience part of the show.

Turning 600,000 phones into one shared experience

In 2019, Gil introduced Crowdr, a patented system that activated more than 600,000 mobile devices simultaneously during live events without internet or cellular connectivity. Its sound-based synchronization technology was used at more than 120 large festivals and concerts, bringing spectators into the show.

From repeated work to a platform

In 2016, Gil and his team launched mako play with Keshet, giving broadcast editors a way to create second-screen activities without building a new app each time. It made a recurring need visible: organizations wanted interactive products that looked and felt different, even when much of the underlying logic was the same.

The team built an internal platform to automate that repeated work, collect data and support heavy traffic. It became Storycards, which lets enterprises build, launch and improve interactive digital products without writing code. Current Storycards platform data shows that these products reach more than40 million unique users every month.

Building Storycards today

Today, Gil focuses on how Storycards can help teams turn an idea into an interactive product without rebuilding the same technical foundation each time. His work spans product direction, AI, visual creation and the data behind each experience, but the question remains the same: how to make participation feel immediate, useful and worth the audience’s time.